總經理 鄭 智玲

  • Blanche Cheng
    President

PRESIDENT 總經理

    Blanche Cheng

  • A Public Relations professional with over 20 years of experience, Blanche Cheng previously worked at
    Imperial Tobacco Taiwan Ltd., where she acted as the Head of Corporate and Regulatory Affairs,
    responsible for shaping the regulatory environment, managing issues and crisis, legal compliance,
    government relations, stakeholders engagement and corporate communications.
  • Prior to her 11-year of corporate life in tobacco industry, Blanche worked with Edelman Public Relations
    Taiwan as the Managing Director, and Deputy General Manager. Her responsibilities included business
    development and management. She also oversaw all account service in Taiwan office. Her client profiles
    encompassed a wide spectrum: health care, corporate, consumer, sports, and IT communications.
  • Blanche began her tenure as a public relations practitioner at Compass since 1995. In the 8+ years with
    the firm, she had equipped herself with profound PR expertise and experiences.
  • Blanche graduated from Tamkang University with a Bachelor of Arts degree. She also holds a Master of
    Arts degree in Mass Media and Communications from Temple University in Philadelphia, Pennsylvania, USA;
    as well as the Master of Laws Program for the Executives at National Cheng Chih University, Taiwan.

    總經理 鄭 智玲

  • 鄭智玲從事公關領域的工作超過20年之久,擁有豐富公關專業經驗。在重新加入達豐公關前,她任職於
    跨國菸業公司長達十一年之久, 主要負責政府溝通和法規環境管理、利害關係人管理和遊說等業務;
    她也曾擔任美商愛德曼公關公司的總經理,負責愛德曼在台灣的業務開發與客務服務;並曾任職美商玫琳凱
    公司的行銷傳播經理,擔任公司的發言人,並負責公關、廣告、直效行銷與企業內部公關等工作。
  • 鄭智玲畢業於淡江大學法文系,獲得美國賓州天普大學大眾傳播碩士學位,並在政治大學法律系碩士
    在職專班進修。在其二十餘年的公關生涯中,涵蓋公關代理暨企業公關經歷,所服務之客戶性質廣泛,
    包括企業公關、消費、科技、醫藥、金融、以及危機處理等。





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