COMMUNICATIONS TRAINING

  • Articulate, insightful spokespeople are the cornerstone of any communications program.
    To help you develop and deliver powerful, precise messages, Compass Public Relations can
    offer in- depth spokesperson and interview training to help you deliver clear, credible
    messages in interviews and presentations. Our specialists include both seasoned journalists
    and communications experts.
  • We offer training sessions in:
    Development of messages and positioning statement / Media Training /
    Presentation Skills Training / Speech Preparedness / Legal,Government Testimony Training /
    Preparing for Issues/Crisis Interviews

教育訓練

  • 善於表達、深具洞見的發言人是任何一個溝通計畫的關鍵人物。為了協助客戶構思、準備並傳遞有力
    而精確的訊息,達豐公關提供深入的發言人與媒體受訪訓練課程,協助您在接受訪談或公開演說時能
    夠清楚而具說服力地表達意見。本公司的專業人才包括饒富經驗的新聞從業人員以及溝通專家。
  • 我們提供的訓練課程如下:
    策劃訊息與立場聲明書 / 媒體訓練 / 簡報技巧訓練 / 演講準備課程 / 法律或政府部門公聽會的訓練及
    準備 / 議題或危機專訪的準備

MARKETING COMMUNICATIONS

  • Attracting dramatic, high impact attention to products through creative, news making
    techniques, we understand the power of a brand. By developing knowledge-based
    business-to-business and business-to-consumer brand strategies, we can impact behavior
    and choice in the short-term while building long-term brand preference and loyalty. By
    employing creative planning, based on a brand's strategy, we are able to deliver powerful
    programs that reach target audiences and achieve measurable business results.
  • Our methodology combines academic insight with real-life experience across numerous
    industries and product categories in the Taiwan market.
  • Product Publicity & Launches / Educational Programming / Cross Marketing and Promotions /
    Product Focus Groups and Surveys / Special Events / Publicity-driven promotions

行銷溝通

  • 本公司深刻了解品牌的力量,透過富創意、造成流行話題的手法,吸引大眾對產品產生高度的關注是
    行銷的不二法門。藉由發展以知識為導向,包括企業對企業以及企業對消費者的品牌策略,將能夠影
    響顧客在短期內的消費行為及選擇,同時建立長期的品牌偏好與忠誠度。在品牌策略之上,我們運用
    饒富創意的規劃,執行強而有力的專案,觸及目標閱聽眾,並獲得可觀的行銷成果。
  • 我們的行銷方法結合了學理以及實務經驗,橫跨台灣市場中的各個產業以及產品類別。
  • 產品宣傳及問世 / 課程規劃 / 交叉行銷及促銷 / 產品定位及調查 / 活動行銷 / 廣宣行銷
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