COMMUNITY RELATIONS

  • Well-planned and continuous participation in community affairs has a profound impact on
    virtually every aspect of a company's image as a responsible corporate citizen.
  • Community Relations works strategically with, and through, third-party groups to influence
    the attitudes, opinions and, ultimately, the actions of policymakers, the mass media and the
    general public. Creating a favorable climate of interest and support among these three
    segments legitimizes a client's objective or position, and extends its political or marketing
    reach in a favorable light. When a company is on the defensive, successful community
    relations combats, balances, defuses and neutralizes negative attitudes, opinions and
    actions.
  • Compass Public Relations helps clients to achieve a high profile image of responsibility
    and integrity with staff that includes seasoned journalists who have maintained strong
    relationships within the local media community. They also know how to cultivate third-party
    and grassroots support while leveraging those contacts to achieve maximum coverage.

社區關係

  • 藉著完善的計劃及積極參與,協助企業去履行社區團體公民的職責及義務。以一個負責任的企業公民
    形象來說,有計畫並持之以恆的參與社區事務,幾乎對於每一層面都有著深遠的影響。
  • 社區關係的營造策略性地結合並透過公益團體,來影響決策者、大眾媒體與一般大眾的態度、意見,
    最重要的是影響他們的行動。在以上這三區塊創造有利的氛圍,能將客戶的目標與立場合法化,並拓
    展該企業在政治上或是商業上的勢力範圍。當企業採取守勢時,成功的社區關係能夠為他挺身而出、
    平衡、化解並淡化負面的態度、意見和行動。
  • 達豐公關包括資深的新聞從業人員等工作同仁,皆與本地媒體長期保持良好關係,為客戶塑造出負責
    任、有為有守的良好形象。他們也懂得如何培養公益團體和本土化的支持,更懂得在各種人脈上借力
    使力,以獲得最大篇幅的媒體報導。

MEETINGS AND EVENTS

  • Meetings and events provide an opportunity for clients and audiences to experience first
    hand a product or service. They offer a way to energize teams and inspire clients. Often,
    they are a dynamic educational and motivational experience. The scope of events that we
    create and manage ranges from tradeshow exhibits, road shows, product/store launches
    and all types of company meetings.
  • Compass Public Relations gets involved from the very beginning and helps you to make
    smart decisions about what type of event or production will deliver your message most
    effectively and affordably. We then execute it to perfection, on time and on budget.
  • Our approach to events and meetings starts with determining the target audience, objectives
    and messages, and then integrates design and technology with an experience that
    participants will remember long after the curtain has closed. Our award-winning production
    contractors, exhibition display designers, technical directors and staging directors work
    hand-in-hand with client teams to surpass event goals.

會議及活動

  • 會議及活動提供客戶以及閱聽大眾一個親身體驗產品或服務的機會,讓工作團隊提高士氣,也讓顧客
    得到啟發。一般來說,會議和活動都是生氣蓬勃的、教育性高,並能夠引發動機的一種經驗。我們舉
    辦的活動有:商展、巡迴展出、產品發表,以及各類型的公司會議。
  • 達豐公關從一開始就積極參與籌劃,協助您正確地決定能夠有效且符合經濟效益地傳達訊息的活動。
    我們不僅符合時間效益,同時在預算的範圍內,將您的計畫完美地付諸實行。
  • 無論籌辦活動或會議,我們皆從決定目標群眾、宗旨以及訊息開始,接著融合設計與科技的手法,整
    合成讓參與者在活動落幕之後還能難以忘懷的經驗。我們的合作夥伴,包括獲獎無數的製作品承包廠
    商、展覽陳列設計人員、工程人員以及舞台指導,與客戶的團隊合作無間,共同超越活動目標。

IN-HOUSE PUBLICATIONS

  • Innovative content creation, design layout, editing and finished print production of brochures
    and other collateral materials for customers, employees and other selected target audiences.

宣傳刊物

  • 為顧客、員工,以及特定的目標讀者製作宣傳手冊和其他相關資料,我們提供創意的內容、版面設計、
    編輯,以及印刷製作。
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